What exactly is “content strategy?” First, let’s define “content.” Content includes blogs, procedures, tutorials, videos, press releases, podcasts, diagrams, Swagger documentation, and so on. Second, te right content depends on what our audience really needs. Content strategy is the development, planning, and execution of content for that audience. Users want the best content, and we want them to find and use this content easily. We are living in a world that demands quick, accessible content. The audience probably uses Google […]
